This page explains exactly how we work at Medienconnect — from how we decide what to publish to how we label different types of content and what you can expect from every article. We want you to understand our process so you can judge the quality and integrity of our journalism for yourself.
What is an editorial policy and why does it matter?
An editorial policy is the set of rules and standards that governs every piece of content we publish. It matters because it gives you a clear benchmark for trust: you know how we gather information, how we separate facts from opinion, and how we handle mistakes.
At Medienconnect, we follow a structured process for every article. Each piece is drafted by a named journalist, reviewed by an editor, and fact-checked before publication. Our team works under the supervision of Chefredaktör Alexander Seidel, who is responsible for all editorial standards and publication decisions. We do not publish content that has not been through this chain of human oversight.
How do we distinguish between news, opinion, features, and sponsored content?
Every article on Medienconnect carries a clear label that tells you what kind of content you are reading: news reporting, opinion, analysis, feature, sponsored content, or an article containing affiliate links. These labels are displayed prominently at the top of each page.
News articles are straightforward factual accounts of events, based on multiple sources and verified information. Opinion pieces — clearly marked as such — reflect the views of the named author and are not presented as objective reporting. Features offer deeper analysis and context, but still adhere to our editorial standards. Sponsored content is produced in collaboration with a commercial partner and is labelled “sponsored” or “paid promotion.” Affiliate links are disclosed in a short notice at the beginning or end of the article. Under no circumstances do commercial relationships influence our editorial conclusions.
How does our editorial process work?
Our editorial process begins with a story idea — from a journalist, an editor, a tip from a reader, or from monitoring developments in Swedish politics, economics, culture and society. Every assignment is approved by an editor. The writer researches the topic, interviews sources, and drafts the article. That draft then goes to a section editor — for example, Politikredaktör Daniel Hoffmann for political stories — who reviews it for accuracy, fairness, clarity, and relevance. After editing, the piece is sent to our fact-checking team led by Julia Franke, who verifies key claims and sources. Only after final approval by an editor does the article go live.
How this works in practice
Take a concrete example: an investigation into a new Swedish government subsidy for small businesses. Sandra Schmitt, our Wirtschaftreporter, identifies the policy change through official documents and interviews with business owners, economists, and a government spokesperson. She drafts a news article explaining the policy, its costs, and early reactions. Redaktionschef Laura Busch reviews the piece for structure and tone. Then the fact-checking team confirms the subsidy figures, checks the quotes used, and ensures the voting outcome in the Riksdag is correctly reported. Only then is the article published with a clear timestamp and a byline. If an error is later discovered, the article is corrected with an editor’s note, as explained in our corrections policy.
Who owns Medienconnect and how is it funded?
Medienconnect is an independent Swedish digital news publisher owned and operated by Medienconnec Media Ltd., a private company registered in Gibraltar and listed in the Malta Business Registry. Our registered office is at Office 9, Business Centre, Valletta, 0000. Our ownership structure is fully disclosed on our ownership and funding page.
We are funded through a mix of display advertising, affiliate links, commercial partnerships, sponsored content, newsletter sponsorships, and content licensing. All commercially influenced content is clearly labelled and never determines our editorial conclusions. Full details on how we handle advertising and affiliate relationships are available in our advertising and affiliate disclosure.
What is our policy on artificial intelligence?
We use AI-assisted tools only to support research, drafting, editing, formatting, translation, metadata generation, headline suggestions, summaries, and transcription. Every piece of published editorial content is reviewed and approved by a human editor. AI must never fabricate quotes, sources, interviews, bylines, author experience, or expert profiles. Our full AI and automation policy explains these boundaries in detail.
Who writes our articles?
Every article carries the name of its writer — a member of our editorial team or a named contributor. Our permanent team includes Laura Busch (Redaktionschef), Daniel Hoffmann (Politikredaktör), Sandra Schmitt (Wirtschaftreporter), Matthias Möller (Kultur- och samhällsredaktör), and Julia Franke (Ansvarig för faktagranskning), all supervised by Chefredaktör Alexander Seidel. You can meet the full team on our Our Team page. Pieces by outside contributors are clearly marked as such.
How can I raise a complaint or suggest a correction?
If you believe an article contains an error, misrepresentation, or violates our editorial standards, please contact us. The fastest route is to email our fact-checking team at factcheck@medienconnect.de or use our general complaints address complaints@medienconnect.de. You can also write to Chefredaktör Alexander Seidel directly at anders.lindqvist@medienconnect.de. Our complaints procedure outlines the steps we take to investigate and respond. We aim to acknowledge receipt within two working days and to resolve the matter within 14 days.
In short
This editorial policy is our promise to you: we commit to transparent, accountable journalism that separates fact from opinion, names our authors and editors, discloses our ownership and funding, and treats AI tools as assistants — never replacements — for human editorial judgement. If you ever have questions about something you read on our site, we want to hear from you.